Market Research & Potential Studies
Rouj designs energy efficiency potential studies to help advance smart energy policies and programs by characterizing the market baseline, identifying major opportunities for energy savings, and forecasting and quantifying the impact of those potential savings in their service territories.

We specialize in the research and identification of all feasible energy efficiency measures given technology adoption, cost-effectiveness, program infrastructure, and both societal and market limitations. We also focus on specific state policy opportunities such as energy codes and standards to pursue and engage stakeholders.

Rouj’s team of technical advisors has conducted many energy efficiency potential assessments over the past three decades by collecting and analyzing data on the energy use characteristics in residential, commercial, and industrial sectors, performing on-site data collection and inspections throughout the United States.